What Will Radio Advertising Cost?

The most common question asked of me “What does radio advertising cost?”.

In order to accurately answer the question of “how expensive is radio advertising?” We need to take a look at the factors around the campaign in question.

There are three major factors that will determine average pricing of the radio campaign.

  1. The size of the market(s) you want to advertise in.
  2. The ratings of the station(s) your radio commercial airs on.
  3. The time of day your radio ads are allowed to play.

Solid radio campaigns can be built on any realistic budget.

They key being “realistic”.

Small campaigns typically start in the $2000 – $5000 area in total in a smaller market, while large more expansive campaigns can easily run in excess of $10,000 in a large market on highly rated stations.

Q: What is the difference between these campaigns?
A: The amount of people you will be reaching.

The key to any successful campaign is reaching an individual frequently. You can have an incredibly successful campaign with an audience of 5000 people when the commercial is aired frequently. On the same note, you can have an incredibly unsuccessful campaign to an audience of 1 million people if the ad is aired infrequently.

Success of the radio campaign does not always equates to audience size, it equates to the frequency in which a set audience hears your ad.

What we do is identify what size audience can you afford to advertise to frequently.

If your budget supports airing to a massive audience on a frequent basis, we would explore options in that area. However if the budget does not support airing to a massive audience, yet supports advertising to a solid medium or even small audience on a frequent basis, we can build your campaign with these target audiences, and in time help you leverage the business that comes in from that starting point to eventually reach a larger audience (when it is financially attainable)

 

The details of a radio campaign that my fit you best will be determined by the market you’re looking to reach, how frequently you may need to reach them, and what the cost of airtime on the stations tend to be.

I would be happy to help you do this. Simply pick up the phone and give me a call (231)468-9972 or fill out the contact form below.

I will make the time to learn about your situation and provide you with a detailed analysis and options estimate sheet to answer the question of “What radio advertising costs” for your specific situation – Free of Charge!

CALLDIRECT

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How Much Will It Cost To Advertise On The Radio?

Exactly how much can it cost to advertise on the radio? What will it take to suit your needs? Is advertising and marketing on the the radio effective? These are definitely valid and relevant questions with regard to considering marketing on the radio.

The price to air a radio commercial will vary considerably from station to station.

The price per airing will depend on a few points:

-Ratings of the station you broadcast on
-Quantity of listeners to that station with respect to the populace
-Time of day your commercials air
-Length of radio commercial
-Complete size of campaign

As you may assume, considerably higher price tags go with the realm of even large cities and increased ratings. The complete price of a radio marketing campaign is going to be determined by the volume of airings in the package as well as the value associated with each and every airing.

To arrive at this figure, we bargain a strategy direct with the individual radio station(s) that are going to reach the target customers for our clients. We work to get your ads the most constant promotion with a target audience for your budget. Complete cost for radio campaign could be as low as $500  for beginner plans in smaller sized and medium-sized cities,  to as much as tens or tens of thousands of dollars for national or significant campaigns in massive cities.

Before we begin a campaign we need to verify a couple of things:

  • Who are your target customers?
  • The place where is the target client and precisely what do they pay attention to?
  • How many times do you need the message to be broadcast?
  • When do you want your message transmitted?

Just after we have these particulars laid out, we can figure out exactly what a radio advertisement would cost as well as how expensive it might be to advertise on the radio.

If you want us to take a look at the price of radio marketing with you, kindly give us a phone call direct or send us a private and secure important message through the form below.







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How Much Should It Cost To Advertise On The Radio?

Exactly how much can it really cost to advertise on the radio? What will it take to be good? Is advertising on the radio stations efficient? These generally all well thought-out concerns with regard to discussing marketing on the radio.

The expense to air a radio commercial changes quite a bit from station to station.

The price per airing is dependent on a couple things:

  • Rankings of the station you broadcast on
  • Number of people to that station with regard to the populace
  • Time of day your advertisements air
  • Length of radio commercial
  • Complete scale of advertising campaign

As you would guess, higher prices go with the territory of large location and larger rankings. The overall price of a radio campaign is going to be contingent on the volume of airings in the package and the value tied to each and every airing.

To get to this amount, we bargain a plan direct with the individual radio station(s) that will reach the target audience for our clients. We then craft a plan that gets our clients the most effective “bang for their buck”. And the most consistent publicity with a target audience for the budget.

Complete price for radio marketing campaigns can be as affordable as $1,000 for starter plans in more compact and medium-sized metropolitan areas, all the way up up to tens or perhaps hundreds of thousands of dollars for national or significant campaigns in giant cities.

Before we start a marketing campaign we have to identify a couple things:

  1. Who happens to be your target customers
  2. The place where is the target client and exactly what do they listen to
  3. How frequently do you want your message to be broadcast

The moment we have these types of essentials laid out, we are able to determine exactly what a radio advertisement would cost and just how expensive it will be to market on the radio.

If you would like us to check out the price of radio marketing with you, make sure you give us a phone call direct or send us a private and secure message through the form below.







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How Expensive Is Radio Advertising?

How much can it really cost? What will it take to do the trick? Is advertising and marketing on the the airwaves highly effective? These are definitely all accurate concerns when it comes to discussing marketing and advertising on the radio.

The cost to air a radio commercial will vary significantly from station to station.

The price per airing is based on a couple things:

  • Ratings of the station you market on
  • Quantity of people to that station with regard to the population
  • Time of day your adverts air
  • Duration of radio advertisement
  • Overall scale of campaign

As you may would assume, high cost goes with the realm of bigger location and larger rankings. The whole cost of a radio marketing campaign will likely be contingent on the quantity of airings in the plan and the price tag tied to each airing.

To discover this figure, we work out a strategy direct with the individual radio station(s) that are going to reach the target consumers for our clients. We then craft a detailed plan that will get our clients the biggest “bang for their buck”. And the most regular exposure with a target audience for the clients budget. Total price for radio campaign can be as low as 1k for beginner programs in smaller sized and medium-sized towns, right up to tens or simply hundreds of thousands of dollars for nationwide or significant marketing campaigns in giant cities.

Before we begin a marketing campaign we must decide a few things:

  • Who will be your target customer
  • The place where is your target customer is and what do they pay attention to
  • How often do you want your message to be transmitted
  • When do you want your own message transmitted

As soon as we have these kind of particulars laid out, we are able to decide exactly what a radio advertisement would likely cost as well as how costly it will be to advertise on the radio.

In the event you want us to explore the cost of radio marketing with you, make sure you give us a call direct or send us a private and secure message through the form below.







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Is Advertising On The Radio Expensive?

How much does it cost? What will it take to be effective? Is advertising on the radio effective? These are all valid questions when it comes to talking about advertising on the radio.

The cost to air a radio commercial will change quite a bit from station to station.

The price per airing is based on a few things:

  • Ratings of the station you advertise on
  • Amount of listeners to that station in relation to the population
  • Time of day your commercials air
  • Length of radio commercial
  • Total size of campaign

As you would guess, higher price goes with the territory of bigger city and higher ratings. The total cost of a radio campaign will be determined by the amount of airings in the plan and the price associated with each airing.

To get to this figure, we negotiate a plan direct with the individual radio station(s) that would reach the target customers for our clients. We then craft a plan that gets our clients the biggest “bang for their buck”. Or the most consistent exposure with a target audience for that clients budget. Total cost for radio campaign can be as low as 1k for starter plans in smaller and medium-sized cities, all the way up to tens or hundreds of thousands of dollars for national or major campaigns in large cities.

Before we start a campaign we need to determine a few things:

  1. Who is your target customer
  2. Where is your target customer and what do they listen to
  3. How often do you want your message to be broadcast
  4. When do you want your message broadcast

Once we have these facts laid out, we can determine exactly what a radio advertising campaign would cost and how expensive it would be to advertise on the radio.

If you would like us to explore the cost of radio advertising with you, please give us a call direct or send us a private and secure message through the form below.







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Radio Commercials That Don’t Suck

Bad radio commercials are a dime a dozen. Good radio commercials on the other hand… are not so easy to come by. Why is this? Because most radio commercials have been written by unqualified “writers” (often times a sales person or intern) and are produced and voiced by the same voices that are lining almost every other commercial that was produced for “free” by a discount production house or radio station. How can you make your commercial stand out? How can you have radio commercials that don’t suck air for your business?

Invest in professionals.

I’m not talking about throwing thousands of dollars at a celebrity voice or taking out a second mortgage so you can put a Beatles song in your commercial. I’m talking about simply hiring a professional radio commercial production company to create your radio ad. The average cost would be around three hundred dollars per commercial (less if you order 3 or more), which would likely pay off big time in the results that ad produces for you.

We help business owners take the sound of their radio commercials from just another “message” to a “compelling story and offer” that makes consumers take action.

Why will your radio commercial stand out and not suck?

Because we know what we’re doing. Plus, think of this: When your radio ad is surrounded by bad radio ads – you will stand out more than ever! Use the fact that “90% of the commercials on the radio suck” to your advantage!

The fact is, most businesses don’t take the time or make the small investment to have their radio ad professionally written and produced. They try to save a dime and go with “the cheapest” route possible.

Often times, this costs them more than it saves them, as ineffective ads do not produce results. If you’re going to purchase air time, its best to air a message that is crafted correctly and will give you the best shot a seeing results!

If we can help you create a radio commercial that doesn’t suck, drop us a private message through the form below!







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Does Radio Advertising Attract Customers?

If you’re searching for an effective way to advertise your business, it’s understandable to be scratching your head. With so many forms of media and advertising out there, it’s likely hard to know what would be the most effective option for you. You’ll find success stories and horror stories for almost every form of media available. From radio to TV to print to online, what works? Let’s take a look at radio advertising and answer the big question: Does radio advertising attract customers?

The answer to that question is a resounding “Yes”!

However, just putting a message on the air in the form of radio commercial does not necessarily equate success. If you want radio advertising to attract customers to your business you need to have a commercial carefully crafted in a way that is appealing to your target customer. If the message in your commercial is off target, you will likely have a horror story to share with your colleagues. If your message is on target, you will have success stories to share with not only a colleagues but also, new customers who come to your door.

How do you craft an effective radio commercial?

Having an outside opinion helps. An opinion that comes from someone who has loads of experience in the field of writing radio commercials helps even more.

An outside opinion or evaluation of your business and the offers you want to make to your customers can help you hone in on what may be appealing to a new customer. Sometimes we are simply too close to our own product or service, that we lose sight of what a new customer is looking for. Even if we know what this is, understanding how to communicate your offer in an appealing way is easier said than done.

If  you could use some help crafting a message that would attract new customers to your business, please contact on the form below for a free consultation.







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How Expensive Is Radio Advertising?

The first thing to understand about radio advertising is that no two radio advertising campaigns are alike. That being said, no two campaigns will cost the same amount either. So, how expensive is radio advertising? That all depends on the scope and size of your campaign – as well as the cost of air-time in your city. The larger the city, the more it will cost every time your commercial airs.

dollarsignsLets look at two identical businesses in a case study. Both have the same budget, but both are in very different size cities. Because of this the expense of airing a commercial will be quite different in each station. Both campaigns can be effected, however the times and layout of the campaigns will be quite different.

Business Type: Dental Office
Target Customer: Adults 25-54 (more female than male) with mid to high levels of income.
Total Budget to Spend on Radio Each Month: 4K

Let’s see how this would play out in city “A”. 
City A has a population of 200,000 people. The most popular station with this dental office’s target demo is an Adult Contemporary station.

The radio station is high in the ratings and will get their message in front of nearly 6,000 potential customers each time a radio commercial airs in prime time and around 2,000 outside of prime time.

The cost to air a commercial on that station in prime time is $75, the cost to air it outside of prime time (nights 7p-11p and weekends) is $35.

Based on these facts, a mix of prime time airings and non-prime time airings would get this client the best exposure for their budget of 4k.

I would put together a plan that gives them 25 airings in prime time and 60 out of prime-time airings. This will get them constant exposure with their target audience at all hours of the day.

The plan would reach 270,000 gross impressions. This is a very healthy campaign.

 

Now, let’s see how this would play out in city “B”. 
City A has a population of 1,000,000 people. The most popular station with this dental office’s target demo is an Adult Contemporary station.

It is high in the ratings and will get their message in front of nearly 30,000 potential customers each time a radio commercial airs in prime time and around 8,000 outside of prime time.

The cost to air that commercial on that station in prime time is $275, the cost to air it outside of prime time (nights and weekends) is $100.

Based on these facts, a campaign that only focuses on non-prime time airings would get this client the best exposure for their budget of 4k.

Why only non-prime? Because the total budget would be eaten up far too quickly if we focused on prime time airings. Granted more people would hear it each time in prime, but they wouldn’t hear it frequently enough for it to be effective or to see consumers take action. Our best bet is to reach the night and weekend listeners with the radio commercial on a frequent basis.

I would put together a plan that gives them 40 airings in non-prime hours. This will get them constant exposure with their target audience.

The plan would reach approx 320,000 gross impressions. A very different radio advertising campaign when compared to A, yet still a very healthy one.

The lesson of all of this – No radio plan is created equal.

Plan B airs less frequently, costs more per airing and never airs in prime-time.  Yet, it reaches more people due to the size of the city and audience. Sure we could have bought ‘prime time only’, but it would not reach the audience enough to be effective. This is a move I often see take place with in-experienced business owners or media buyer, and they regret every penny spent.

Plan A has a balance of prime and non prime airings. It gives them balanced exposure all day long and optimizes their budget for exposure. Putting all the funds into prime-time alone would not give them the depth of exposure that mixing in off-prime does.

Do you need to worry about any of this?

No, that’s why I’m here! This is what my agency does, and we don’t charge you a penny for our knowledge and expertise. We help you determine the best ways to buy radio advertising and answer the age-old question of “how expensive is radio advertising?”. A question with many different answers based on where the radio commercial is going to air. Call me direct if you could use some help 231-468-9972.

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Get a Quote for Your Campaign Today!

Call us direct at (231)468-9972

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National Radio Advertising Rates

If you find yourself researching the costs of advertising on the radio nationally, you may end up with a massive headache and more questions than answers. The internet is loaded with various opinions and incorrect information on the topic of national radio commercials. What is the real story on national radio advertising rates?

national radio advertisingThere is an option out there for almost any realistic budget.

You just have to understand what your options are.

When people think “national radio advertising”, they tend to assume that the main and only options are high-priced outlets like Rush Limbaugh or Glen Beck. These are solid options if your target customer is a conservative male age 35-64 with a mid to high level of income AND you can afford to spend more than ten thousand dollars per thirty-second commercial. They are not the ONLY options though. Far from it, in fact.

The price point per airing on shows like this are simply not approachable for most small, medium or even large business.

What are the other options?

Take your pick!

There are hundreds of other shows that reach national audiences on AM, FM or Satellite Radio ever single week. While they may not have quite as many listeners as the big dogs of talk radio, they still command millions or hundreds of thousands of listeners every single week. Nothing to put your nose up at. Plus they often have radio ad rates that are dramatically lower than their more popular counterparts. Rates as low as the $100 to $800 per airing range depending on the show and its reach.

With a realistic starting budget of 8k to 10k per month, you can consistently reach a national audience with your message to grow your brand. Don’t be fooled into thinking that you need millions of dollars to get a message to a national audience.

If you would like to know more about the options available for national radio advertising, give us a call or email us through the link below.

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Contact Us

Get a Quote for Your Campaign Today!

Call us direct at (231)468-9972

Contact Us
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