You have a product or service that needs to be promoted. You have set aside some marketing funds and now want to explore the world of radio. So when you break it down, how much does radio advertising cost? The answer to that question can be found once we narrow down four important factors.

1) City. What city do you want to advertise on.

2) Station. What station you want to advertise on.

3) Time. What time of day do you want your commercial to air.

4) Frequency. How many times do you want your commercial to air.

In order for a radio advertising campaign to be successful it will need to get in front of the correct audience. The first thing we do once we know what city you want to reach is to identify what station best reaches your customers. Then we need to take a look at the times that those potential customers are most likely to be listening to that station. We then need to determine how many times the commercial will need to air in order to make an impact with your customers.

From all of this… we can figure exactly out “how much”.

Keep in mind, every radio campaign is different. The amount of money spent does not always equate to success.

There are effective plans in some areas for 3k or less, while at the same time there are effective plans for 50k in that same area. It all depends on the size and scope of what you want to do and where.

If you would like us to help you map out a detailed plan with exact rates for advertising in your city, please click “contact us” below. We will then personally get back to you to discuss your needs and craft a plan based on the budget that works for you.  Not what a radio station wants to push on you.