How much does it cost? What will it take to be effective? Is advertising on the radio effective? These are all valid questions when it comes to talking about advertising on the radio.
The cost to air a radio commercial will change quite a bit from station to station.
The price per airing is based on a few things:
- Ratings of the station you advertise on
- Amount of listeners to that station in relation to the population
- Time of day your commercials air
- Length of radio commercial
- Total size of campaign
As you would guess, higher price goes with the territory of bigger city and higher ratings. The total cost of a radio campaign will be determined by the amount of airings in the plan and the price associated with each airing.
To get to this figure, we negotiate a plan direct with the individual radio station(s) that would reach the target customers for our clients. We then craft a plan that gets our clients the biggest “bang for their buck”. Or the most consistent exposure with a target audience for that clients budget. Total cost for radio campaign can be as low as 1k for starter plans in smaller and medium-sized cities, all the way up to tens or hundreds of thousands of dollars for national or major campaigns in large cities.
Before we start a campaign we need to determine a few things:
- Who is your target customer
- Where is your target customer and what do they listen to
- How often do you want your message to be broadcast
- When do you want your message broadcast
Once we have these facts laid out, we can determine exactly what a radio advertising campaign would cost and how expensive it would be to advertise on the radio.
