A national radio advertising campaign can be incredibly effective and profitable. It can also be incredibly costly if one doesn’t know the options available to them or how to use them effectively.  With all things in marketing, it comes down to your budget. What you can afford to do, will determine the best route to take your national radio advertising campaign.

How do the price brackets break down when it comes to national radio advertising? Lets take a look – from lowest priced options to highest price.

Like it or not, a national radio advertising campaign is going to cost more than paying interns to run through the streets with mega phones. One of the lowest priced options out there (and sometimes most effective) is satellite radio advertising on SiriusXM Satellite Radio. Starting plans on this medium are in the 5k – 20k range depending on the stations you want to air your message on and how frequently your message airs. Satellite radio offers a wide range of very targeted programs for virtually every demographic and very competitive rates. Some stations can be as low as $35 per airing, while others will go above the $200+ mark  based on the size of the audience and demand.

If you need to reach a national audience and are on a budget, my first suggestion is almost always satellite radio. If you would like to explore these options be sure to give me a call. The number is listed on the top of this page.

If you have a higher budget to work with and want to reach a national audience via radio, the next logical choice would be to explore syndicated shows. There are several tiers when it comes to syndicated radio.

You have your smaller syndicated shows that air on 2 – 20 stations and have price per airing in the $200 – $400 range. Then you have medium-sized shows carried on 21 – 60 stations, prices on these shows range in the $200 – $700 depending on the show. Then you have large and major shows (Rush, Hannity, etc). Rates on shows with audiences this large very quite a bit and can be anywhere from 1k – 10k per airing. Typically the more affiliates a show has, and the type of stations those shows are carried on will be reflected in price.

If you would like to explore a campaign like this, click “contact us”, and let me know. I would be happy to get you some numbers to review.

Keep in mind all syndicated talk is not political. There are several “lifestyle” or “music” shows out there that offer very competitive rates and are always searching for advertisers. Rates vary based on demand.