Bad radio commercials are a dime a dozen. Good radio commercials on the other hand… are not so easy to come by. Why is this? Because most radio commercials have been written by unqualified “writers” (often times a sales person or intern) and are produced and voiced by the same voices that are lining almost every other commercial that was produced for “free” by a discount production house or radio station. How can you make your commercial stand out? How can you have radio commercials that don’t suck air for your business?
Invest in professionals.
I’m not talking about throwing thousands of dollars at a celebrity voice or taking out a second mortgage so you can put a Beatles song in your commercial. I’m talking about simply hiring a professional radio commercial production company to create your radio ad. The average cost would be around three hundred dollars per commercial (less if you order 3 or more), which would likely pay off big time in the results that ad produces for you.
We help business owners take the sound of their radio commercials from just another “message” to a “compelling story and offer” that makes consumers take action.
Why will your radio commercial stand out and not suck?
Because we know what we’re doing. Plus, think of this: When your radio ad is surrounded by bad radio ads – you will stand out more than ever! Use the fact that “90% of the commercials on the radio suck” to your advantage!
The fact is, most businesses don’t take the time or make the small investment to have their radio ad professionally written and produced. They try to save a dime and go with “the cheapest” route possible.
Often times, this costs them more than it saves them, as ineffective ads do not produce results. If you’re going to purchase air time, its best to air a message that is crafted correctly and will give you the best shot a seeing results!