If you find yourself researching the costs of advertising on the radio nationally, you may end up with a massive headache and more questions than answers. The internet is loaded with various opinions and incorrect information on the topic of national radio commercials. What is the real story on national radio advertising rates?
There is an option out there for almost any realistic budget.
You just have to understand what your options are.
When people think “national radio advertising”, they tend to assume that the main and only options are high-priced outlets like Rush Limbaugh or Glen Beck. These are solid options if your target customer is a conservative male age 35-64 with a mid to high level of income AND you can afford to spend more than ten thousand dollars per thirty-second commercial. They are not the ONLY options though. Far from it, in fact.
The price point per airing on shows like this are simply not approachable for most small, medium or even large business.
What are the other options?
Take your pick!
There are hundreds of other shows that reach national audiences on AM, FM or Satellite Radio ever single week. While they may not have quite as many listeners as the big dogs of talk radio, they still command millions or hundreds of thousands of listeners every single week. Nothing to put your nose up at. Plus they often have radio ad rates that are dramatically lower than their more popular counterparts. Rates as low as the $100 to $800 per airing range depending on the show and its reach.
With a realistic starting budget of 8k to 10k per month, you can consistently reach a national audience with your message to grow your brand. Don’t be fooled into thinking that you need millions of dollars to get a message to a national audience.
If you would like to know more about the options available for national radio advertising, give us a call or email us through the link below.
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