Wondering how expensive it is to advertise on the radio?
The question is of “How expensive is radio advertising?”, Is quite honestly the equivalent of asking “What does food cost to the grocery store?”.
There is no absolute answer to that question.
Before random ballpark figures are simply thrown out there, we really need to identify where and when you’re wanting to advertise. Also take a look at the goals of the radio campaign.
Solid radio campaigns can be built on any realistic budget.
Small campaigns may be in the $2000 – $5000 area in total, while large more expansive campaigns can run in excess of $10,000 depending on the details of where the campaign is running and on what stations.
Does this mean that the campaigns in lower price ranges are ineffective?
No, not at all.
It simply means that it would reach fewer people than a larger more expansive campaign.
In smaller markets lower figures as described above could support a major and expansive campaign. In larger markets, it would not go as far.
If the audience is targeted and qualified, reaching a smaller group of people can still be incredibly effective. I can help you identify ways of doing this.
In order to get an idea of what radio advertising would cost in your individual situation, we need to discuss key details of the market you’re looking to reach, how frequently you may need to reach them, and what the cost of airtime on the stations in your area are going for.
Only then can we develop a strategy and get you an accurate idea on total price for radio advertising.
I would be happy to help you do this. Simply pick up the phone and give me a call (231)468-9972 or fill out the contact form below.
I will make the time to learn about your situation and provide you with a detailed analysis and options estimate sheet to answer the question of “What radio advertising costs” for your specific situation – Free of Charge!
