Not everyone is going to laugh. That is the first thing you need to remember when creating a funny radio commercial for your business.

This is fine, because chances are – not everyone has a use for what you offer to begin with. The goal of a funny radio commercial is to grab the consumers attention and make them remember your message. It doesn’t need to be drop out of your chair hilarious to be effective. It simply needs to make the consumer crack a smile and take action!

We recently started working on funny radio commercials for a furniture store. They wanted something that would stand out from the pack of “buy this weekend”, “biggest sale of the year”, “sofa event” bla, bla bla that was bombarding the airwaves.

We came up with a character that represented the worst of the worst when it came to furniture store spokes people. Something almost anyone who has ever watched TV or heard a bad furniture store ad.  A self-absorbed personality that could be set in various situations around the store and engage in strange yet funny activities – all while talking about what was going on in the store.

The result, was a memorable series of radio ads that got people talking… and shopping at the store.

If you would like us to help you develop a series of funny radio commercials for your business, simply fill out the form below and one of our expert radio commercial creators will contact you right away to discuss ideas!

Are you wanting something more out of your radio commercials? Are you wishing your radio commercials involved something more than a random DJ reading a script over music? How about adding some humor to your radio ads! If you are wondering how to make a funny radio commercial, we may be able to help.

The first thing you want to do is hire someone who knows how to be concise and to the point with humor. If humor is not your forte’, the its best that you sit this one out and trust the professionals (such as our script writing team). When you only have 30 seconds to get a message across with humor, both have to be fast and to the point if its going to be an effective commercial.

Starting a commercial off with a funny line or concept is a good way to grab people out of the gate. In the audio example below, we make the commercial stand out by using a crazy idea: “Child Labor being so last year”. As if, it had ever been in vogue.

We present the idea: putting a logo on a wall.

We offer a crazy idea to get the consumer to laugh: Have you child do it… wait… child labor is so last year.

We present the solution: The graphic store that can put it on wall paper.

The consumer is brought in through a concept that they may be wanting a solution to, the given a laugh and presented with a great option.

The whole commercial is not packed with jokes, its quick – to the point and compelling.

The equation is this: Problem + Humor + Solution = effective radio ad.

If we can help you create a funny radio ad for your business, simply fill out the form below and one of our expert ad creation specialists will contact you right away!