Does Radio Advertising Still Work?

Radio is a medium that has been around for nearly 100 years. With something so old, its only natural to wonder: Does radio advertising still work?

The concept of a commercial “radio station” was developed to be just that: commercial. One giant commercial to be exact.

In many cities, the first radio stations were owned by large local businesses such as car dealerships or banks that would play music or air shows to please the masses, while promoting their products or services between the “entertainment” content.

This is a formula that still works great to this day.

Even though consumers are presented with more options than ever to get information or be entertained, studies show that radio audiences have actually been rising over the last 5 years.

Radio advertising is a medium that can not be “skimmed over” such as cable TV and keeps a captive audience for hours (especially in the car or workplace). Because of its “non-invasive” nature, it is a medium that often times sparks “word-of-mouth” viral information to flow from one person to another.

For example: A new seafood restaurant comes to town. They want to get people excited and into seats for the grand opening. They place a series of radio ads announcing the opening and FREE crab cakes for everyone who comes in. Judy hears this in her office and tells the woman in the office next to hers about the free crab cakes (as she knows, this co-worker loves sea food). Judy is excited about the opening and makes plans to go there, and her co-worker does to. The co-worker, then posts on Facebook how much she is looking forward to the “free crab cakes at the restaurant”, in turn her 1,300 friends hear about this offer and more than 20 of them plan on going to the restaurant. So do many of them… and so on.. and so on…  All this… from the viral spark that started with a radio ad.

This is just one example of the power of radio how radio advertising works.

If you would like to discuss how to use the power of radio to promote your business, fill out the form below or call us direct (231)468-9972.







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Radio Commercials That Don’t Suck

Bad radio commercials are a dime a dozen. Good radio commercials on the other hand… are not so easy to come by. Why is this? Because most radio commercials have been written by unqualified “writers” (often times a sales person or intern) and are produced and voiced by the same voices that are lining almost every other commercial that was produced for “free” by a discount production house or radio station. How can you make your commercial stand out? How can you have radio commercials that don’t suck air for your business?

Invest in professionals.

I’m not talking about throwing thousands of dollars at a celebrity voice or taking out a second mortgage so you can put a Beatles song in your commercial. I’m talking about simply hiring a professional radio commercial production company to create your radio ad. The average cost would be around three hundred dollars per commercial (less if you order 3 or more), which would likely pay off big time in the results that ad produces for you.

We help business owners take the sound of their radio commercials from just another “message” to a “compelling story and offer” that makes consumers take action.

Why will your radio commercial stand out and not suck?

Because we know what we’re doing. Plus, think of this: When your radio ad is surrounded by bad radio ads – you will stand out more than ever! Use the fact that “90% of the commercials on the radio suck” to your advantage!

The fact is, most businesses don’t take the time or make the small investment to have their radio ad professionally written and produced. They try to save a dime and go with “the cheapest” route possible.

Often times, this costs them more than it saves them, as ineffective ads do not produce results. If you’re going to purchase air time, its best to air a message that is crafted correctly and will give you the best shot a seeing results!

If we can help you create a radio commercial that doesn’t suck, drop us a private message through the form below!







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