4 Keys to A Successful Radio Ad Campaign

What does it take to execute a successful radio advertising campaign?

Precision.

There are four key elements that need to align in order for a campaign to be as successful as it can be. Often times, one or more of these key elements are overlooked or cut back to “save money”… resulting in less than desirable outcomes. These are the key questions that we always ask ourselves when building a radio campaign for our clients.

It the radio ad going to air on the right stations?

Simply put, does the majority of the audience that listens to this radio station match the audience is likely to use the product or service being advertised? If not, we need to find the right one!

Will the radio commercial play at the right times?

This is a tricky one. You would be inclined to think that the commercial MUST air in prime time order to be effective. While prime time is the perfect place for most commercials, it needs to get a certain level of airplay in order to be successful (see step 3 below). If a budget supports a prime time airplay strategy, we take it. If not, off-prime can be very effective in many situations as most radio stations still hold large audiences in these hours. Depending on the budget, prime time or off-peak times can both be very effective.

Will the radio advertisement air enough?

People need to hear commercial frequently in order to take action. I don’t care what you’re selling or how “direct response” you think your commercial is. Frequency is key. Get your commercial in front of the right audience frequently enough with a compelling message and you will be gold. How much airing of a radio ad is considered “enough”? It all depends what kind of response rate you’re going for. If you’re wanting the phones to ring every hour of every day, you will need to air the commercial that frequently. If you’re going for general awareness and to attract people to a website or physical location, several times a day can be sufficient.

Is your message on target?

This is often the most overlooked step, and one of the most important. This is not the area you want to try to save a buck on. Having a commercial created professionally can make or break your radio campaign. The message needs to be compelling, on target and sound good. Most radio stations offer “free” production (often seen by an unsuspecting business owner as a great way to save a buck). Nothing could be further than the truth. When production is “free”, what you often times get is a commercial written by an intern and voiced by what ever “disc jockey” happens to be available at the time. They are slapped together without much thought or effort. Not exactly a recipe for success. This is why we only use professional writers and voice over talent when creating the commercials our clients request. Spending a couple hundred dollars on professional production could be the difference between thousands of dollars in profit or loss on your marketing campaign.

CALLDIRECT

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What Will Radio Advertising Cost?

The most common question asked of me “What does radio advertising cost?”.

In order to accurately answer the question of “how expensive is radio advertising?” We need to take a look at the factors around the campaign in question.

There are three major factors that will determine average pricing of the radio campaign.

  1. The size of the market(s) you want to advertise in.
  2. The ratings of the station(s) your radio commercial airs on.
  3. The time of day your radio ads are allowed to play.

Solid radio campaigns can be built on any realistic budget.

They key being “realistic”.

Small campaigns typically start in the $2000 – $5000 area in total in a smaller market, while large more expansive campaigns can easily run in excess of $10,000 in a large market on highly rated stations.

Q: What is the difference between these campaigns?
A: The amount of people you will be reaching.

The key to any successful campaign is reaching an individual frequently. You can have an incredibly successful campaign with an audience of 5000 people when the commercial is aired frequently. On the same note, you can have an incredibly unsuccessful campaign to an audience of 1 million people if the ad is aired infrequently.

Success of the radio campaign does not always equates to audience size, it equates to the frequency in which a set audience hears your ad.

What we do is identify what size audience can you afford to advertise to frequently.

If your budget supports airing to a massive audience on a frequent basis, we would explore options in that area. However if the budget does not support airing to a massive audience, yet supports advertising to a solid medium or even small audience on a frequent basis, we can build your campaign with these target audiences, and in time help you leverage the business that comes in from that starting point to eventually reach a larger audience (when it is financially attainable)

 

The details of a radio campaign that my fit you best will be determined by the market you’re looking to reach, how frequently you may need to reach them, and what the cost of airtime on the stations tend to be.

I would be happy to help you do this. Simply pick up the phone and give me a call (231)468-9972 or fill out the contact form below.

I will make the time to learn about your situation and provide you with a detailed analysis and options estimate sheet to answer the question of “What radio advertising costs” for your specific situation – Free of Charge!

CALLDIRECT

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How Much Can It Cost To Advertise On The Radio?

Precisely how much will it really cost to advertise on the radio? What will it take to get the job done? Is marketing on the radio stations effective whatsoever?

The expense to air a radio commercial will vary substantially from station to station.
The price per airing will be based upon a few points:

 

  • Ratings of the station you market on
  • Degree of people to that channel with regard to the populace
  • Time of day your advertisements air
  • Duration of radio advertisement
  • Over-all total scale of marketing campaign

The entire price of a radio campaign is going to be contingent on the quantity of airings in the plan in addition to the rate connected with every airing.

To find this figure, we navigate a strategy direct with the individual radio station(s) which will reach the target customers for our clients. We then create a campaign that will get our clients the most effective “bang for their buck”. Complete price for radio campaign can be as minimal as 1k for beginner strategies in smaller sized and medium-sized places, ranging to as much as tens of thousands of dollars for national or significant marketing efforts in large locations.

Before we begin a marketing campaign we must discover a few things:

  • Who happens to be your current target customers
  • Exactly where is the target customer and exactly what do they pay attention to
  • How often do you need your message to be transmitted
  • When do you want your message transmitted

Right after we have all these essentials laid out, we can figure out precisely what a radio ad campaign would likely cost and just how costly it may be to market on the radio stations.

In the event you want us to check out the price of radio advertising with you, please give us a call direct or send us a private and secure important message through the form below.







 

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How Much Will It Cost To Advertise On The Radio?

Exactly how much can it cost to advertise on the radio? What will it take to suit your needs? Is advertising and marketing on the the radio effective? These are definitely valid and relevant questions with regard to considering marketing on the radio.

The price to air a radio commercial will vary considerably from station to station.

The price per airing will depend on a few points:

-Ratings of the station you broadcast on
-Quantity of listeners to that station with respect to the populace
-Time of day your commercials air
-Length of radio commercial
-Complete size of campaign

As you may assume, considerably higher price tags go with the realm of even large cities and increased ratings. The complete price of a radio marketing campaign is going to be determined by the volume of airings in the package as well as the value associated with each and every airing.

To arrive at this figure, we bargain a strategy direct with the individual radio station(s) that are going to reach the target customers for our clients. We work to get your ads the most constant promotion with a target audience for your budget. Complete cost for radio campaign could be as low as $500  for beginner plans in smaller sized and medium-sized cities,  to as much as tens or tens of thousands of dollars for national or significant campaigns in massive cities.

Before we begin a campaign we need to verify a couple of things:

  • Who are your target customers?
  • The place where is the target client and precisely what do they pay attention to?
  • How many times do you need the message to be broadcast?
  • When do you want your message transmitted?

Just after we have these particulars laid out, we can figure out exactly what a radio advertisement would cost as well as how expensive it might be to advertise on the radio.

If you want us to take a look at the price of radio marketing with you, kindly give us a phone call direct or send us a private and secure important message through the form below.







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How Much Should It Cost To Advertise On The Radio?

Exactly how much can it really cost to advertise on the radio? What will it take to be good? Is advertising on the radio stations efficient? These generally all well thought-out concerns with regard to discussing marketing on the radio.

The expense to air a radio commercial changes quite a bit from station to station.

The price per airing is dependent on a couple things:

  • Rankings of the station you broadcast on
  • Number of people to that station with regard to the populace
  • Time of day your advertisements air
  • Length of radio commercial
  • Complete scale of advertising campaign

As you would guess, higher prices go with the territory of large location and larger rankings. The overall price of a radio campaign is going to be contingent on the volume of airings in the package and the value tied to each and every airing.

To get to this amount, we bargain a plan direct with the individual radio station(s) that will reach the target audience for our clients. We then craft a plan that gets our clients the most effective “bang for their buck”. And the most consistent publicity with a target audience for the budget.

Complete price for radio marketing campaigns can be as affordable as $1,000 for starter plans in more compact and medium-sized metropolitan areas, all the way up up to tens or perhaps hundreds of thousands of dollars for national or significant campaigns in giant cities.

Before we start a marketing campaign we have to identify a couple things:

  1. Who happens to be your target customers
  2. The place where is the target client and exactly what do they listen to
  3. How frequently do you want your message to be broadcast

The moment we have these types of essentials laid out, we are able to determine exactly what a radio advertisement would cost and just how expensive it will be to market on the radio.

If you would like us to check out the price of radio marketing with you, make sure you give us a phone call direct or send us a private and secure message through the form below.







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How Much Would It Cost To Market On The Radio?

Precisely how much will it cost to market on the radio? What will it take to suit your needs? Is this type of advertising on the the airwaves efficient? These are generally all well thought-out issues on the subject of  advertising and marketing on the radio.

The expense to air a radio commercial can change an awful lot from station to station.

The price tag per airing will depend on a couple things:

  1. Rankings of the station you advertise on
  2. Amount of listeners to that channel with regard to the populace
  3. Time of day your adverts air
  4. Length of radio advertisement
  5. Total size of advertising campaign

As you may would guess, elevated prices goes with the territory of even larger community and increased ratings. The whole cost of a radio plan is going to be dependent on the amount of airings in the program and the value associated with every single airing.

To discover this number, we set up a master plan direct with the individual radio station(s) that will reach the target customers for our clients. We then create a plan that gets our clients the most effective “bang for their buck”. And the most frequent direct exposure with a target audience for the clients budget. Overall cost for radio marketing campaigns could be as affordable as 1k for basic plans in smaller and medium-sized places, all the way up as much as tens or perhaps tens of thousands of dollars for nationwide or significant advertising campaigns in massive locations.

Before we start a marketing campaign we need to verify a couple of points:

  1. Who may be your current target customer
  2. The place where is your current target customer is and precisely what do they pay attention to
  3. How many times are you interested in your message to be broadcast
  4. When do you want your own message broadcast

As soon as we have these types of particulars laid out, we can figure out exactly what a radio marketing campaign will cost as well as precisely how expensive it may be to market on the radio stations.

If you want us to check out the price of radio marketing with you, please give us a phone call direct or send us a private and secure important message through the form below.







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Just How Much Does It Cost To Advertise On The Radio?

How much should it cost to advertise on the radio? What will it take to produce results? Is marketing on the the airwaves productive? These are all justifiable inquiries concerning considering marketing on the radio.

The cost to you to air a radio commercial will vary quite a bit from station to station.

The price tag per airing is based on a couple of things:

  • Ratings of the station you market on
  • Quantity of people to that channel with regard to the population
  • Time your adverts air
  • Length of radio commercial
  • Total scale of advertising campaign

As you would think, high prices go with the realm of a larger community and higher rankings. The whole price of a radio promotion will likely be dependent upon the amount of airings in the plan in addition to the price tag tied to any airing.

To discover this number, we negotiate a program direct with the individual radio station(s) which will reach the target consumers for our clients. We then craft a step-by-step plan that gets our clients the greatest “bang for their buck”. And the most steady promotion with a target audience for the clients budget. The cost a for radio marketing campaign can be as affordable as 1k for beginner programs in smaller and medium-sized metropolitan areas, all the way to as much as tens or simply tens of thousands of dollars for national or significant marketing campaigns in major cities.

Before we start a marketing campaign we should discover a few things:

  • Who may be your current target customers
  • Exactly where is the target customer and what do they pay attention to
  • How often do you need the message to be broadcast
  • When are you interested in your message broadcast

After we have these pieces of information laid out, we can identify just what a radio advertisement would likely cost as well as precisely how pricey it would be to market on the radio stations.

In the event you want us to research the cost of radio marketing with you, kindly give us a call or send us a private and secure message through the form below.







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How Expensive Is Radio Advertising?

How much can it really cost? What will it take to do the trick? Is advertising and marketing on the the airwaves highly effective? These are definitely all accurate concerns when it comes to discussing marketing and advertising on the radio.

The cost to air a radio commercial will vary significantly from station to station.

The price per airing is based on a couple things:

  • Ratings of the station you market on
  • Quantity of people to that station with regard to the population
  • Time of day your adverts air
  • Duration of radio advertisement
  • Overall scale of campaign

As you may would assume, high cost goes with the realm of bigger location and larger rankings. The whole cost of a radio marketing campaign will likely be contingent on the quantity of airings in the plan and the price tag tied to each airing.

To discover this figure, we work out a strategy direct with the individual radio station(s) that are going to reach the target consumers for our clients. We then craft a detailed plan that will get our clients the biggest “bang for their buck”. And the most regular exposure with a target audience for the clients budget. Total price for radio campaign can be as low as 1k for beginner programs in smaller sized and medium-sized towns, right up to tens or simply hundreds of thousands of dollars for nationwide or significant marketing campaigns in giant cities.

Before we begin a marketing campaign we must decide a few things:

  • Who will be your target customer
  • The place where is your target customer is and what do they pay attention to
  • How often do you want your message to be transmitted
  • When do you want your own message transmitted

As soon as we have these kind of particulars laid out, we are able to decide exactly what a radio advertisement would likely cost as well as how costly it will be to advertise on the radio.

In the event you want us to explore the cost of radio marketing with you, make sure you give us a call direct or send us a private and secure message through the form below.







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Is Advertising On The Radio Expensive?

How much does it cost? What will it take to be effective? Is advertising on the radio effective? These are all valid questions when it comes to talking about advertising on the radio.

The cost to air a radio commercial will change quite a bit from station to station.

The price per airing is based on a few things:

  • Ratings of the station you advertise on
  • Amount of listeners to that station in relation to the population
  • Time of day your commercials air
  • Length of radio commercial
  • Total size of campaign

As you would guess, higher price goes with the territory of bigger city and higher ratings. The total cost of a radio campaign will be determined by the amount of airings in the plan and the price associated with each airing.

To get to this figure, we negotiate a plan direct with the individual radio station(s) that would reach the target customers for our clients. We then craft a plan that gets our clients the biggest “bang for their buck”. Or the most consistent exposure with a target audience for that clients budget. Total cost for radio campaign can be as low as 1k for starter plans in smaller and medium-sized cities, all the way up to tens or hundreds of thousands of dollars for national or major campaigns in large cities.

Before we start a campaign we need to determine a few things:

  1. Who is your target customer
  2. Where is your target customer and what do they listen to
  3. How often do you want your message to be broadcast
  4. When do you want your message broadcast

Once we have these facts laid out, we can determine exactly what a radio advertising campaign would cost and how expensive it would be to advertise on the radio.

If you would like us to explore the cost of radio advertising with you, please give us a call direct or send us a private and secure message through the form below.







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How Expensive Is Radio Advertising?

The first thing to understand about radio advertising is that no two radio advertising campaigns are alike. That being said, no two campaigns will cost the same amount either. So, how expensive is radio advertising? That all depends on the scope and size of your campaign – as well as the cost of air-time in your city. The larger the city, the more it will cost every time your commercial airs.

dollarsignsLets look at two identical businesses in a case study. Both have the same budget, but both are in very different size cities. Because of this the expense of airing a commercial will be quite different in each station. Both campaigns can be effected, however the times and layout of the campaigns will be quite different.

Business Type: Dental Office
Target Customer: Adults 25-54 (more female than male) with mid to high levels of income.
Total Budget to Spend on Radio Each Month: 4K

Let’s see how this would play out in city “A”. 
City A has a population of 200,000 people. The most popular station with this dental office’s target demo is an Adult Contemporary station.

The radio station is high in the ratings and will get their message in front of nearly 6,000 potential customers each time a radio commercial airs in prime time and around 2,000 outside of prime time.

The cost to air a commercial on that station in prime time is $75, the cost to air it outside of prime time (nights 7p-11p and weekends) is $35.

Based on these facts, a mix of prime time airings and non-prime time airings would get this client the best exposure for their budget of 4k.

I would put together a plan that gives them 25 airings in prime time and 60 out of prime-time airings. This will get them constant exposure with their target audience at all hours of the day.

The plan would reach 270,000 gross impressions. This is a very healthy campaign.

 

Now, let’s see how this would play out in city “B”. 
City A has a population of 1,000,000 people. The most popular station with this dental office’s target demo is an Adult Contemporary station.

It is high in the ratings and will get their message in front of nearly 30,000 potential customers each time a radio commercial airs in prime time and around 8,000 outside of prime time.

The cost to air that commercial on that station in prime time is $275, the cost to air it outside of prime time (nights and weekends) is $100.

Based on these facts, a campaign that only focuses on non-prime time airings would get this client the best exposure for their budget of 4k.

Why only non-prime? Because the total budget would be eaten up far too quickly if we focused on prime time airings. Granted more people would hear it each time in prime, but they wouldn’t hear it frequently enough for it to be effective or to see consumers take action. Our best bet is to reach the night and weekend listeners with the radio commercial on a frequent basis.

I would put together a plan that gives them 40 airings in non-prime hours. This will get them constant exposure with their target audience.

The plan would reach approx 320,000 gross impressions. A very different radio advertising campaign when compared to A, yet still a very healthy one.

The lesson of all of this – No radio plan is created equal.

Plan B airs less frequently, costs more per airing and never airs in prime-time.  Yet, it reaches more people due to the size of the city and audience. Sure we could have bought ‘prime time only’, but it would not reach the audience enough to be effective. This is a move I often see take place with in-experienced business owners or media buyer, and they regret every penny spent.

Plan A has a balance of prime and non prime airings. It gives them balanced exposure all day long and optimizes their budget for exposure. Putting all the funds into prime-time alone would not give them the depth of exposure that mixing in off-prime does.

Do you need to worry about any of this?

No, that’s why I’m here! This is what my agency does, and we don’t charge you a penny for our knowledge and expertise. We help you determine the best ways to buy radio advertising and answer the age-old question of “how expensive is radio advertising?”. A question with many different answers based on where the radio commercial is going to air. Call me direct if you could use some help 231-468-9972.

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