National Radio Advertising Rates

If you find yourself researching the costs of advertising on the radio nationally, you may end up with a massive headache and more questions than answers. The internet is loaded with various opinions and incorrect information on the topic of national radio commercials. What is the real story on national radio advertising rates?

national radio advertisingThere is an option out there for almost any realistic budget.

You just have to understand what your options are.

When people think “national radio advertising”, they tend to assume that the main and only options are high-priced outlets like Rush Limbaugh or Glen Beck. These are solid options if your target customer is a conservative male age 35-64 with a mid to high level of income AND you can afford to spend more than ten thousand dollars per thirty-second commercial. They are not the ONLY options though. Far from it, in fact.

The price point per airing on shows like this are simply not approachable for most small, medium or even large business.

What are the other options?

Take your pick!

There are hundreds of other shows that reach national audiences on AM, FM or Satellite Radio ever single week. While they may not have quite as many listeners as the big dogs of talk radio, they still command millions or hundreds of thousands of listeners every single week. Nothing to put your nose up at. Plus they often have radio ad rates that are dramatically lower than their more popular counterparts. Rates as low as the $100 to $800 per airing range depending on the show and its reach.

With a realistic starting budget of 8k to 10k per month, you can consistently reach a national audience with your message to grow your brand. Don’t be fooled into thinking that you need millions of dollars to get a message to a national audience.

If you would like to know more about the options available for national radio advertising, give us a call or email us through the link below.

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How Much Does Radio Advertising Cost?

You have a product or service that needs to be promoted. You have set aside some marketing funds and now want to explore the world of radio. So when you break it down, how much does radio advertising cost? The answer to that question can be found once we narrow down four important factors.

1) City. What city do you want to advertise on.

2) Station. What station you want to advertise on.

3) Time. What time of day do you want your commercial to air.

4) Frequency. How many times do you want your commercial to air.

radio advertising costIn order for a radio advertising campaign to be successful it will need to get in front of the correct audience. The first thing we do once we know what city you want to reach is to identify what station best reaches your customers. Then we need to take a look at the times that those potential customers are most likely to be listening to that station. We then need to determine how many times the commercial will need to air in order to make an impact with your customers.

From all of this… we can figure exactly out “how much”.

Keep in mind, every radio campaign is different. The amount of money spent does not always equate to success.

There are effective plans in some areas for 3k or less, while at the same time there are effective plans for 50k in that same area. It all depends on the size and scope of what you want to do and where.

If you would like us to help you map out a detailed plan with exact rates for advertising in your city, please click “contact us” below. We will then personally get back to you to discuss your needs and craft a plan based on the budget that works for you.  Not what a radio station wants to push on you.
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Call us direct at (231)468-9972

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