Radio Advertising Tips

Running a successful radio advertising campaign doesn’t have to be rocket science.

While it is advisable to have an ad agency such as BestRadioAds.com by your side helping you plan and execute a radio advertising campaign, following some simple principles can also be tremendously helpful.

Radio Advertising Tip 1: Understand that “Cheapest” isn’t always better.

There are plenty of “cheap” radio stations out there. Just like there are plenty of dangerous cheap toys loaded with lead paint and other dangers available for children. Just because they are “cheap” as compared to their “fair price” counterparts, doesn’t mean you’d let your children play with them.

When buying radio time, you should be more concerned about finding a “fair” price on airtime versus simply “the cheapest”.

The cheapest will often times translate into “least desirable” time slots on sparsely listened to stations. Is this really where you want to spend your money? We can help you decipher the difference between a fair price on airtime and “cheap”.

 

Radio Advertising Tip 2: Make sure your message is on target.

This means having a commercial crafted for you that is designed to intrigue and resonate with your target customer. Writing a successful radio commercial is not the work of an amateur. If you have no experience in writing a radio commercial, you should not attempt it.

Even though it may appear to be an “easy job”, think about it… You wouldn’t let any random person off the street come in and run your business because it “looks easy”.

There is a rhyme and reason to successful commercials.

If you need help with the creation of a radio commercial for help in finding the right stations and airtime, let me know! I would love to help.

CALLDIRECT

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Who Creates Highly Effective Radio Commercials?

A good radio commercial is often the spark that ignites intense success for virtually any business. That radio commercial better be effective though! Considering that if the radio ad is not good enough, the explosion of success will never come about. Who creates highly effective radio commercials?

We do: The team at Best Radio Ads!

Why not merely have the radio station construct one “for free or super cheap”? So your message stands apart!

Radio stations are limited to the four or five DJ’s voices which have been use on 90% of the other commercials not to mention in many cases make use of sales people as “writers” (who are not qualified to formulate a quality radio commercial).

By using the services of an outside organization like Best Radio Ads to write, develop and record your radio commercial you will end up developing a piece of audio that really makes an impact! Carefully written, appropriately produced and skillfully voiced. To put it in perspective, it is the distinction between lousy junk food and a superb gourmet feast. Each are food – just one will be remembered and spoke of for several weeks and many months to come.

Our team of experienced radio commercial writers, producers and voices really know what gets results in relation to developing a quality radio commercial! Your message will not only get noticed, it would in all likelihood push more consumers to your business as a result of its powerful design and audio. Employ our working experience to your advantage!

Having Best Radio Ads produce an incredible sounding radio advertisement is extremely economical! An effective radio advertisement will be as low as $225 while picked up as a part of a production package deal!

These are premium quality adverts that are designed to blow your competitors away and bring more customers to you!

Have a listen to the caliber of our examples on our web site, then give us a telephone call and learn how easy it can be to improve the sound of your radio marketing campaign and pull in more customers!

Contact us direct at (231)468-9972 Now!
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Who Makes Great Radio Ads?

A good radio advertisement often is the spark that ignites unbelievable success for almost any business. That radio commercial better be effective though! Considering that if the radio ad is not good enough, the explosion of production may not happen. Who Makes Great Radio Ads??

We do!!

Q: Why not just have the radio station build one “for free”?
A: So your message sticks out!

Radio stations are restricted to the four or five DJ’s voices which are currently on 90% of the other commercials and then in many cases implement sales representatives as “writers” (who are not able to craft a strong radio ad).

By employing an outside organization like Best Radio Ads to compose, build and record your radio commercial you will be attaining a piece of audio that truly makes an impact! Carefully written, professionally produced and skillfully voiced. To put it in perspective, it is the difference between bad junk food and a great tasting gourmet feast. Both of those are food – just one is likely to be valued and discussed for several weeks and many months to come.

Our crew of professional radio commercial writers, producers and voices really know what works well in relation to building a great radio commercial! Your message will not simply stick out, it should likely send a lot more customers to your organization because of its powerful design and sound. Utilize our expertise to your own advantage!

Having Best Radio Ads create a powerful sounding radio commercial is quite inexpensive! An effective radio commercial could be as inexpensive as $225 while picked up as a part of a production package deal!

These are top of the line adverts that are designed to blow your competitors away as well as bring additional consumers to you!

Have a listen to the quality of our examples on our website, then simply give us a call and see how quick it will be to upgrade the sound of your radio ad campaign and pull in more customers!

Contact us direct at (231)468-9972 Today!
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Who Makes Good Radio Advertisements?

A high quality radio commercial can be the spark that ignites intense growth for just about any business. That radio commercial better be effective though! The explosion of production will never come about, if the radio ad is not good enough though. Who can make effective radio commercials?

We can!

Why not simply have the radio station put together one “for free”?

So your message stands apart!

Radio stations are limited to the two to three DJ’s voices which are presently on 90% of the other commercials and in many cases make use of sales people as “writers” (who not able to draft a powerful radio advertisement).

By hiring an outside group such as Best Radio Ads to write, help produce and record the radio commercial you will be developing a piece of audio that truly makes an impact! Professionally written, professionally developed and also professionally voiced. To place it in context, it is the distinction between nasty junk food and a superb gourmet feast. Both of them are food – only one will be valued and discussed for weeks and months to come.

Our crew of expert radio commercial writers, producers and voices understand precisely what gets results with regards to making an efficient radio commercial! Your message will not merely stand out, it should in all likelihood steer far more consumers to your company as a result of its effective design and audio. Utilize our experience to your advantage!

Having Best Radio Ads produce a powerful sounding radio advertisement is incredibly economical! A professional radio commercial can be as low as $225 when picked up as a part of a production package!

These are high quality commercials that are designed to blow your competition away as well as bring more customers to you!

Take a listen to the quality of our free samples on our page, then simply give us a call and see how simple it truly is to change the sound of your radio advertising campaign and pull in more customers!

Call us direct at (231)468-9972 Today!
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Who Creates Great Radio Commercials?

A first-rate radio advertisement can be the spark that ignites amazing growth for any business. That radio commercial better be good though! Due to the fact that if the radio ad is not good enough, the explosion of success will not occur. Who produces highly effective radio commercials? We do.

Why not settle for the a radio station to build one “for free”? Because you want your message to stand out!

Radio stations are restricted to the two or three voices that happen to already be  on 90% of the other commercials and oftentimes implement sales people as “writers” (who not qualified to create a powerful radio commercial).

By recruiting an outside supplier such as Best Radio Ads to write, develop and record your radio commercial you will be ordering a piece of audio that really makes an impact! Skillfully written, appropriately prepared and even properly voiced. To place it in perspective, it is the distinction between terrible fast food and a scrumptious gourmet meal. Each are food – just one will be valued and spoke of for several weeks and months to come.

Our team of experienced radio commercial writers, producers and voices understand what is effective when it comes to making a strong radio commercial! Your message will not only stand out, it will very likely send far more customers to your business because of its effective design and audio. Utilize our expertise to your own advantage!

Having Best Radio Ads formulate a great sounding radio advertisement is very inexpensive! A professional radio commercial will be as low as $225 when paid for as part of a production package!

These are high-quality adverts that are designed to blow your competition away as well as bring in more buyers to you!

Have a listen to the caliber of our examples on our website, then give us a telephone call and learn how uncomplicated it can be to enhance the sound of your radio ad campaign and attract more customers!

Call us direct at (231)468-9972 Now!
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Who Makes Effective Radio Commercials?

A good radio commercial can be the spark that ignites incredible growth for any business. That radio commercial better be good though! Because if the radio ad is not good enough, the explosion of growth will never happen. Who makes effective radio commercials? We do.

Why not just have the radio station make one “for free”?  So your message stands out!

Radio stations are limited to the two or three DJ’s that are already on 90% of the other commercials as voices on your ad with sales people who are often times not qualified to write an effective radio ad.

By hiring an outside company like Best Radio Ads to write, produce and record your radio commercial you will be getting a piece of audio that really makes an impact! Professionally written, professionally produced and professionally voiced. To put it in perspective, its the difference between bad fast food and a delicious gourmet meal. Both are food – only one will be remembered and talked about for weeks and months to come.

Our team of professional radio commercial writers, producers and voices know what works when it comes to creating an effective radio commercial! Your message will not only stand out, it will likely drive more customers to your business because of its effective design and sound. Use our experience to your advantage!

Having Best Radio Ads create a great sounding radio commercial for your business is also very affordable! A professional radio commercial can be as low as $225 when purchased as part of a production package!

These are top quality commercials that are designed to blow your competition away and bring more customers to you!

Take a listen to the quality of our samples on our website, then give us a call and find out how easy it is to upgrade the sound of your radio advertising campaign and bring in more customers!

Call us direct at (231)468-9972 Today!
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Does Radio Advertising Still Work?

Radio is a medium that has been around for nearly 100 years. With something so old, its only natural to wonder: Does radio advertising still work?

The concept of a commercial “radio station” was developed to be just that: commercial. One giant commercial to be exact.

In many cities, the first radio stations were owned by large local businesses such as car dealerships or banks that would play music or air shows to please the masses, while promoting their products or services between the “entertainment” content.

This is a formula that still works great to this day.

Even though consumers are presented with more options than ever to get information or be entertained, studies show that radio audiences have actually been rising over the last 5 years.

Radio advertising is a medium that can not be “skimmed over” such as cable TV and keeps a captive audience for hours (especially in the car or workplace). Because of its “non-invasive” nature, it is a medium that often times sparks “word-of-mouth” viral information to flow from one person to another.

For example: A new seafood restaurant comes to town. They want to get people excited and into seats for the grand opening. They place a series of radio ads announcing the opening and FREE crab cakes for everyone who comes in. Judy hears this in her office and tells the woman in the office next to hers about the free crab cakes (as she knows, this co-worker loves sea food). Judy is excited about the opening and makes plans to go there, and her co-worker does to. The co-worker, then posts on Facebook how much she is looking forward to the “free crab cakes at the restaurant”, in turn her 1,300 friends hear about this offer and more than 20 of them plan on going to the restaurant. So do many of them… and so on.. and so on…  All this… from the viral spark that started with a radio ad.

This is just one example of the power of radio how radio advertising works.

If you would like to discuss how to use the power of radio to promote your business, fill out the form below or call us direct (231)468-9972.







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Radio Commercials That Don’t Suck

Bad radio commercials are a dime a dozen. Good radio commercials on the other hand… are not so easy to come by. Why is this? Because most radio commercials have been written by unqualified “writers” (often times a sales person or intern) and are produced and voiced by the same voices that are lining almost every other commercial that was produced for “free” by a discount production house or radio station. How can you make your commercial stand out? How can you have radio commercials that don’t suck air for your business?

Invest in professionals.

I’m not talking about throwing thousands of dollars at a celebrity voice or taking out a second mortgage so you can put a Beatles song in your commercial. I’m talking about simply hiring a professional radio commercial production company to create your radio ad. The average cost would be around three hundred dollars per commercial (less if you order 3 or more), which would likely pay off big time in the results that ad produces for you.

We help business owners take the sound of their radio commercials from just another “message” to a “compelling story and offer” that makes consumers take action.

Why will your radio commercial stand out and not suck?

Because we know what we’re doing. Plus, think of this: When your radio ad is surrounded by bad radio ads – you will stand out more than ever! Use the fact that “90% of the commercials on the radio suck” to your advantage!

The fact is, most businesses don’t take the time or make the small investment to have their radio ad professionally written and produced. They try to save a dime and go with “the cheapest” route possible.

Often times, this costs them more than it saves them, as ineffective ads do not produce results. If you’re going to purchase air time, its best to air a message that is crafted correctly and will give you the best shot a seeing results!

If we can help you create a radio commercial that doesn’t suck, drop us a private message through the form below!







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How To Make Your Radio Advertising Message Effective

Nothing drives a focused person like myself more crazy than an unfocused person who has no idea what is best for themselves.

radios007You know what I’m talking about. The type of person who has all the information laid out in front of them, they are one step away from making the right decision and yet, they still can’t decide or just make bad choices time after time. I have a person in my life who is like this…

Granted, that person is a 5 year old girl… It still drives me crazy.

“I want that piece of the pizza”, she will say as she grabs the largest slice of the pie and puts it on her plate. Thirty minutes later, two bites have been taken out of it and she is “full”, yet wants to take a second slice and eat the very same type of pizza off other peoples plates.

You have to say “no” and show her why that type of choice is wrong, time and time again until it registers in her little brain. That’s what being a parent is all about though. Continued, repeated guidance and repetition to help the little one fully understand what type of decision they are making and what would be most beneficial for them. After some time and accurate guidance, most children will begin to be able to make good choices.

As a parent you breath a huge sigh of relief, and then move onto the next behavioral flaw you want to improve with the ones you are charged with preparing for the world. Does this process remind you of anything that goes on in your business?

Essentially what you are doing is “marketing” good choices to your children. You show them why it would be best to do what you want them to do and eventually they do it. Key-word, EVENTUALLY… Quite often they don’t take your advice the first time it is presented.

Neither do new customers.

When you are advertising or marketing your own products or services, you know better than anyone what an obvious choice it “should be” for select customers. The people who are hearing your message may not pick up on the obvious so quickly though. That is why mediums like radio and TV act as the “parent” and continue to repeat and re-enforce the message you want to communicate.

Just as you try to keep your message to your children clear and to the point, the message you put out on radio and TV should be on target and clearly show your the potential customer why your offering is the best solution to their problem. Do this time and time again, and you will very quickly find yourself in the company of well behaved children… or… customers. That how it should work “most of the time” anyway.

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