How Expensive Is Radio Advertising?

How much can it really cost? What will it take to do the trick? Is advertising and marketing on the the airwaves highly effective? These are definitely all accurate concerns when it comes to discussing marketing and advertising on the radio.

The cost to air a radio commercial will vary significantly from station to station.

The price per airing is based on a couple things:

  • Ratings of the station you market on
  • Quantity of people to that station with regard to the population
  • Time of day your adverts air
  • Duration of radio advertisement
  • Overall scale of campaign

As you may would assume, high cost goes with the realm of bigger location and larger rankings. The whole cost of a radio marketing campaign will likely be contingent on the quantity of airings in the plan and the price tag tied to each airing.

To discover this figure, we work out a strategy direct with the individual radio station(s) that are going to reach the target consumers for our clients. We then craft a detailed plan that will get our clients the biggest “bang for their buck”. And the most regular exposure with a target audience for the clients budget. Total price for radio campaign can be as low as 1k for beginner programs in smaller sized and medium-sized towns, right up to tens or simply hundreds of thousands of dollars for nationwide or significant marketing campaigns in giant cities.

Before we begin a marketing campaign we must decide a few things:

  • Who will be your target customer
  • The place where is your target customer is and what do they pay attention to
  • How often do you want your message to be transmitted
  • When do you want your own message transmitted

As soon as we have these kind of particulars laid out, we are able to decide exactly what a radio advertisement would likely cost as well as how costly it will be to advertise on the radio.

In the event you want us to explore the cost of radio marketing with you, make sure you give us a call direct or send us a private and secure message through the form below.







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Who Makes Effective Radio Commercials?

A good radio commercial can be the spark that ignites incredible growth for any business. That radio commercial better be good though! Because if the radio ad is not good enough, the explosion of growth will never happen. Who makes effective radio commercials? We do.

Why not just have the radio station make one “for free”?  So your message stands out!

Radio stations are limited to the two or three DJ’s that are already on 90% of the other commercials as voices on your ad with sales people who are often times not qualified to write an effective radio ad.

By hiring an outside company like Best Radio Ads to write, produce and record your radio commercial you will be getting a piece of audio that really makes an impact! Professionally written, professionally produced and professionally voiced. To put it in perspective, its the difference between bad fast food and a delicious gourmet meal. Both are food – only one will be remembered and talked about for weeks and months to come.

Our team of professional radio commercial writers, producers and voices know what works when it comes to creating an effective radio commercial! Your message will not only stand out, it will likely drive more customers to your business because of its effective design and sound. Use our experience to your advantage!

Having Best Radio Ads create a great sounding radio commercial for your business is also very affordable! A professional radio commercial can be as low as $225 when purchased as part of a production package!

These are top quality commercials that are designed to blow your competition away and bring more customers to you!

Take a listen to the quality of our samples on our website, then give us a call and find out how easy it is to upgrade the sound of your radio advertising campaign and bring in more customers!

Call us direct at (231)468-9972 Today!
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Is Advertising On The Radio Expensive?

How much does it cost? What will it take to be effective? Is advertising on the radio effective? These are all valid questions when it comes to talking about advertising on the radio.

The cost to air a radio commercial will change quite a bit from station to station.

The price per airing is based on a few things:

  • Ratings of the station you advertise on
  • Amount of listeners to that station in relation to the population
  • Time of day your commercials air
  • Length of radio commercial
  • Total size of campaign

As you would guess, higher price goes with the territory of bigger city and higher ratings. The total cost of a radio campaign will be determined by the amount of airings in the plan and the price associated with each airing.

To get to this figure, we negotiate a plan direct with the individual radio station(s) that would reach the target customers for our clients. We then craft a plan that gets our clients the biggest “bang for their buck”. Or the most consistent exposure with a target audience for that clients budget. Total cost for radio campaign can be as low as 1k for starter plans in smaller and medium-sized cities, all the way up to tens or hundreds of thousands of dollars for national or major campaigns in large cities.

Before we start a campaign we need to determine a few things:

  1. Who is your target customer
  2. Where is your target customer and what do they listen to
  3. How often do you want your message to be broadcast
  4. When do you want your message broadcast

Once we have these facts laid out, we can determine exactly what a radio advertising campaign would cost and how expensive it would be to advertise on the radio.

If you would like us to explore the cost of radio advertising with you, please give us a call direct or send us a private and secure message through the form below.







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Does Radio Advertising Still Work?

Radio is a medium that has been around for nearly 100 years. With something so old, its only natural to wonder: Does radio advertising still work?

The concept of a commercial “radio station” was developed to be just that: commercial. One giant commercial to be exact.

In many cities, the first radio stations were owned by large local businesses such as car dealerships or banks that would play music or air shows to please the masses, while promoting their products or services between the “entertainment” content.

This is a formula that still works great to this day.

Even though consumers are presented with more options than ever to get information or be entertained, studies show that radio audiences have actually been rising over the last 5 years.

Radio advertising is a medium that can not be “skimmed over” such as cable TV and keeps a captive audience for hours (especially in the car or workplace). Because of its “non-invasive” nature, it is a medium that often times sparks “word-of-mouth” viral information to flow from one person to another.

For example: A new seafood restaurant comes to town. They want to get people excited and into seats for the grand opening. They place a series of radio ads announcing the opening and FREE crab cakes for everyone who comes in. Judy hears this in her office and tells the woman in the office next to hers about the free crab cakes (as she knows, this co-worker loves sea food). Judy is excited about the opening and makes plans to go there, and her co-worker does to. The co-worker, then posts on Facebook how much she is looking forward to the “free crab cakes at the restaurant”, in turn her 1,300 friends hear about this offer and more than 20 of them plan on going to the restaurant. So do many of them… and so on.. and so on…  All this… from the viral spark that started with a radio ad.

This is just one example of the power of radio how radio advertising works.

If you would like to discuss how to use the power of radio to promote your business, fill out the form below or call us direct (231)468-9972.







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Radio Commercials That Don’t Suck

Bad radio commercials are a dime a dozen. Good radio commercials on the other hand… are not so easy to come by. Why is this? Because most radio commercials have been written by unqualified “writers” (often times a sales person or intern) and are produced and voiced by the same voices that are lining almost every other commercial that was produced for “free” by a discount production house or radio station. How can you make your commercial stand out? How can you have radio commercials that don’t suck air for your business?

Invest in professionals.

I’m not talking about throwing thousands of dollars at a celebrity voice or taking out a second mortgage so you can put a Beatles song in your commercial. I’m talking about simply hiring a professional radio commercial production company to create your radio ad. The average cost would be around three hundred dollars per commercial (less if you order 3 or more), which would likely pay off big time in the results that ad produces for you.

We help business owners take the sound of their radio commercials from just another “message” to a “compelling story and offer” that makes consumers take action.

Why will your radio commercial stand out and not suck?

Because we know what we’re doing. Plus, think of this: When your radio ad is surrounded by bad radio ads – you will stand out more than ever! Use the fact that “90% of the commercials on the radio suck” to your advantage!

The fact is, most businesses don’t take the time or make the small investment to have their radio ad professionally written and produced. They try to save a dime and go with “the cheapest” route possible.

Often times, this costs them more than it saves them, as ineffective ads do not produce results. If you’re going to purchase air time, its best to air a message that is crafted correctly and will give you the best shot a seeing results!

If we can help you create a radio commercial that doesn’t suck, drop us a private message through the form below!







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Does Radio Advertising Attract Customers?

If you’re searching for an effective way to advertise your business, it’s understandable to be scratching your head. With so many forms of media and advertising out there, it’s likely hard to know what would be the most effective option for you. You’ll find success stories and horror stories for almost every form of media available. From radio to TV to print to online, what works? Let’s take a look at radio advertising and answer the big question: Does radio advertising attract customers?

The answer to that question is a resounding “Yes”!

However, just putting a message on the air in the form of radio commercial does not necessarily equate success. If you want radio advertising to attract customers to your business you need to have a commercial carefully crafted in a way that is appealing to your target customer. If the message in your commercial is off target, you will likely have a horror story to share with your colleagues. If your message is on target, you will have success stories to share with not only a colleagues but also, new customers who come to your door.

How do you craft an effective radio commercial?

Having an outside opinion helps. An opinion that comes from someone who has loads of experience in the field of writing radio commercials helps even more.

An outside opinion or evaluation of your business and the offers you want to make to your customers can help you hone in on what may be appealing to a new customer. Sometimes we are simply too close to our own product or service, that we lose sight of what a new customer is looking for. Even if we know what this is, understanding how to communicate your offer in an appealing way is easier said than done.

If  you could use some help crafting a message that would attract new customers to your business, please contact on the form below for a free consultation.







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How Expensive Is Radio Advertising?

The first thing to understand about radio advertising is that no two radio advertising campaigns are alike. That being said, no two campaigns will cost the same amount either. So, how expensive is radio advertising? That all depends on the scope and size of your campaign – as well as the cost of air-time in your city. The larger the city, the more it will cost every time your commercial airs.

dollarsignsLets look at two identical businesses in a case study. Both have the same budget, but both are in very different size cities. Because of this the expense of airing a commercial will be quite different in each station. Both campaigns can be effected, however the times and layout of the campaigns will be quite different.

Business Type: Dental Office
Target Customer: Adults 25-54 (more female than male) with mid to high levels of income.
Total Budget to Spend on Radio Each Month: 4K

Let’s see how this would play out in city “A”. 
City A has a population of 200,000 people. The most popular station with this dental office’s target demo is an Adult Contemporary station.

The radio station is high in the ratings and will get their message in front of nearly 6,000 potential customers each time a radio commercial airs in prime time and around 2,000 outside of prime time.

The cost to air a commercial on that station in prime time is $75, the cost to air it outside of prime time (nights 7p-11p and weekends) is $35.

Based on these facts, a mix of prime time airings and non-prime time airings would get this client the best exposure for their budget of 4k.

I would put together a plan that gives them 25 airings in prime time and 60 out of prime-time airings. This will get them constant exposure with their target audience at all hours of the day.

The plan would reach 270,000 gross impressions. This is a very healthy campaign.

 

Now, let’s see how this would play out in city “B”. 
City A has a population of 1,000,000 people. The most popular station with this dental office’s target demo is an Adult Contemporary station.

It is high in the ratings and will get their message in front of nearly 30,000 potential customers each time a radio commercial airs in prime time and around 8,000 outside of prime time.

The cost to air that commercial on that station in prime time is $275, the cost to air it outside of prime time (nights and weekends) is $100.

Based on these facts, a campaign that only focuses on non-prime time airings would get this client the best exposure for their budget of 4k.

Why only non-prime? Because the total budget would be eaten up far too quickly if we focused on prime time airings. Granted more people would hear it each time in prime, but they wouldn’t hear it frequently enough for it to be effective or to see consumers take action. Our best bet is to reach the night and weekend listeners with the radio commercial on a frequent basis.

I would put together a plan that gives them 40 airings in non-prime hours. This will get them constant exposure with their target audience.

The plan would reach approx 320,000 gross impressions. A very different radio advertising campaign when compared to A, yet still a very healthy one.

The lesson of all of this – No radio plan is created equal.

Plan B airs less frequently, costs more per airing and never airs in prime-time.  Yet, it reaches more people due to the size of the city and audience. Sure we could have bought ‘prime time only’, but it would not reach the audience enough to be effective. This is a move I often see take place with in-experienced business owners or media buyer, and they regret every penny spent.

Plan A has a balance of prime and non prime airings. It gives them balanced exposure all day long and optimizes their budget for exposure. Putting all the funds into prime-time alone would not give them the depth of exposure that mixing in off-prime does.

Do you need to worry about any of this?

No, that’s why I’m here! This is what my agency does, and we don’t charge you a penny for our knowledge and expertise. We help you determine the best ways to buy radio advertising and answer the age-old question of “how expensive is radio advertising?”. A question with many different answers based on where the radio commercial is going to air. Call me direct if you could use some help 231-468-9972.

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How Do Radio Commercials Attract New Customers?

is advertising on the radio effective?

Do radio commercials attract new customers?

The short answer: Yes. The long answer: Yes.

There you go… article finished. You’re research is complete. Move along… nothing more to see here.

Lets be real. You are doing your due diligence into the world of radio advertising because you want to know if the medium can still produce results. While the answer is yes, there are still several factors that play into the medium of radio advertising being effective. Just so you know though… there has always been multiple factors that play into how effective a radio commercial can be. This has nothing to do with the amount of new advertising mediums that exist or surround radio.

At the time of this articles writing (2012), more than 94% of the population listen to radio on a daily basis.

Jeff Healey the President of the Radio Advertising Bureau recently said “Advertisers’ expanding use of Digital and Off-Air platforms to complement their sustaining broadcast commitment strengthens Radio’s current and long term viability,”. He also said that “The live and local environment that Radio offers provides an ideal platform for a diverse group of advertisers to zero in on their target audiences,” because of this “The positive growth we’ve seen over the twenty-one month period is unprecedented since the late 1990?s. Once again, this underscores Radio’s strength during these unusual economic times,”.

The growth in radio revenue is a clear indicator of the power that radio advertising brings to the table for small and medium-sized businesses in troubled economic times.

While it is true that some radio stations are not as “interactive” with their community as they once were, there are still several stations that play a major role in community events and charity work. These are the stations that are trusted by their listeners and often times deliver the best results to their advertisers.

Sometimes opportunities exist to co-sponsor community events with radio stations. This helps cover the costs the radio station incurs for helping with the community events and helps grow the brand and good name of the businesses involved.

It is clear that a focused message airing on a targeted and well listened to radio station can produce results for almost any small, medium or large business. As more and more people ditch the cd and find the process of creating a tedious “playlist” just that, tedious – the influence of radio advertising will continue to grow into the future.

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How Many People Listen To The Radio?

You’re thinking about more ways to advertise your business and the idea of “radio” has popped into your head! Good for you, you are certainly on the right path when it comes to getting your name and message out in front of the masses.

radios005While radio does reach more people than almost any other medium each time a message airs, you need to be sure that your message is optimized to its fullest potential so you have the best chances of seeing results. Making your radio advertising count is what this article is all about.

If your business has a storefront sign, chances are it was made by a professional. Sure you could have just ran down to the hardware store and picked up a can of spray paint and “did it your self” or went with a super cheap sign guy who could inhale the paint fumes instead of you… but chances are you knew enough to have the sign put together by someone who knew what they were doing.

When it comes to creating your radio commercial for your radio advertising campaign, be sure you follow the same logic. While you could of course go the “do it yourself route” or “cheap” route, the end results would be that of spray paint vs. professional. While this may be obvious to some, it is not to others. If you take a moment to take in some radio commercials on your local station you will very quickly be able to find those who went the cheap route and those who invested in a professionally created radio commercial.

When a commercial is created by professionals: it just sounds better… There is no simpler way of putting it. The message stands out, it conveys a sense of professionalism which in turns builds trust in the minds your potential customers. If a commercials is created on the cheap by the same voices that are on every other commercial on the air, or read by someone who clearly has no conviction behind what they are talking about, your business also comes off as unprofessional and with out even saying it “untrustworthy”. Is that the type of message you want to convey?

Creating a professional radio commercial for your radio advertising campaign is not a very expensive proposition and can be done in a very short period of time. The results more times than not will pay for themselves with your first sale.

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How To Make Your Radio Advertising Message Effective

Nothing drives a focused person like myself more crazy than an unfocused person who has no idea what is best for themselves.

radios007You know what I’m talking about. The type of person who has all the information laid out in front of them, they are one step away from making the right decision and yet, they still can’t decide or just make bad choices time after time. I have a person in my life who is like this…

Granted, that person is a 5 year old girl… It still drives me crazy.

“I want that piece of the pizza”, she will say as she grabs the largest slice of the pie and puts it on her plate. Thirty minutes later, two bites have been taken out of it and she is “full”, yet wants to take a second slice and eat the very same type of pizza off other peoples plates.

You have to say “no” and show her why that type of choice is wrong, time and time again until it registers in her little brain. That’s what being a parent is all about though. Continued, repeated guidance and repetition to help the little one fully understand what type of decision they are making and what would be most beneficial for them. After some time and accurate guidance, most children will begin to be able to make good choices.

As a parent you breath a huge sigh of relief, and then move onto the next behavioral flaw you want to improve with the ones you are charged with preparing for the world. Does this process remind you of anything that goes on in your business?

Essentially what you are doing is “marketing” good choices to your children. You show them why it would be best to do what you want them to do and eventually they do it. Key-word, EVENTUALLY… Quite often they don’t take your advice the first time it is presented.

Neither do new customers.

When you are advertising or marketing your own products or services, you know better than anyone what an obvious choice it “should be” for select customers. The people who are hearing your message may not pick up on the obvious so quickly though. That is why mediums like radio and TV act as the “parent” and continue to repeat and re-enforce the message you want to communicate.

Just as you try to keep your message to your children clear and to the point, the message you put out on radio and TV should be on target and clearly show your the potential customer why your offering is the best solution to their problem. Do this time and time again, and you will very quickly find yourself in the company of well behaved children… or… customers. That how it should work “most of the time” anyway.

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